Director Marketing & Communication

Overview

Overview

Reporting to the Chief Experience Officer and Senior Director, Communications and Marketing, the Director of Communications and Marketing is part of the Stakeholder Experience, Marketing, and Communications division and is responsible for leading the communications, marketing, and engagement functions for WorkSafeBC's internally facing divisions, as well as for legislative initiatives. This position oversees assigned staff in the Marketing and Communications department to ensure internally focused divisional strategies, business plans, and policies are effectively implemented to deliver high-quality, customer-focused service.

The Director will work closely with leadership teams across multiple divisions to ensure they are providing a cohesive narrative and engaging employees and stakeholders effectively.

As a divisional senior management team member, the Director participates in divisional planning, budgeting, and decision making. They also provide strategic oversight of WorkSafeBC's stakeholder-centred marketing and communications strategies, which align with our Stakeholder and Employee Experience Framework and advance organizational priorities.

The Director will lead an integrated Marketing and Communications team, and provide shared leadership to our brand and creative services team, to ensure the delivery of creative, consistent products, services, and engagements that strengthens WorkSafeBC's internal culture and promotes workplace health and safety throughout B.C. The role also plays a key part in WorkSafeBC's reputation management, ensuring employees and stakeholders feel confident, empowered, valued, and supported.

About the Stakeholder Experience, Marketing, and Communications division

At WorkSafeBC, our Stakeholder Experience, Marketing, and Communications division creates strong relationships with employees and external stakeholders by designing and delivering research-informed, aligned, and impactful experiences.

We understand the needs of those we serve so that we can build and cultivate relationships. We design and distribute innovative, inclusive solutions that help advance our strategic priorities as an organization. We raise awareness of workplace health and safety and drive behaviour change. We champion stakeholder-centred communication and marketing that embodies our corporate values and behaviours, and we identify emerging issues in support of WorkSafeBC's future planning and reputation.

How you'll make a difference: You'll build the understanding and trust that helps WorkSafeBC serve people across B.C.

Where you'll work

At WorkSafeBC, we offer a hybrid work model that combines working remotely and in our offices based on the operational needs of the position.

In this role, you will work primarily from our Richmond office with some flexibility to work from your home in B.C.

What you'll do

• Provide overall leadership for the Communications and Marketing department's internally facing portfolios, as well as shared leadership over our channel strategy, brand, digital engagement and creative teams, ensuring cohesive operational planning, priority setting, and implementation of business plan initiatives.
• Oversee the development and evolution of our corporate communication and marketing strategies, brand management strategy, channel strategy, and engagement plans to ensure they align with WorkSafeBC's business objectives and corporate vision.
• Formulate communication and marketing strategies for internal and external stakeholders, working collaboratively with divisional leadership to ensure strategic and operational direction alignment.
• Work closely with the Director of Communications and Marketing for externally facing portfolios to ensure alignment, cohesive strategies, and line of sight for all Marketing and Communication teams on internal and external engagement.
• Ensure that our communications and marketing efforts reflect the values and behaviours outlined in our Stakeholder and Employee Experience Framework: responsive, respectful, collaborative, fair, forward-thinking, and accountable.
• Lead the development and implementation of outreach, engagement, and marketing plans in consultation with the Senior Director and Executive Leadership Team.
• Provide leadership in managing an online presence through both our corporate intranet, the WorkSafeBC Network, and our external website, worksafebc.com, to ensure it supports our organizational brand, promotes our mandate and mission, and effectively communicates with stakeholders through various channels.
• Collaborate with the Government and Media Relations department, the Stakeholder and Community Relations department, the Experience and Insights department, and work closely with the Marketing and Communication teams that focus on external-facing portfolios, as well as other key departments, to ensure WorkSafeBC is successfully represented among various internal and external stakeholders.
• Oversee research and the thoughtful preparation of detailed written reports on operational and strategic issues, recommending communications, as well as marketing and engagement approaches to key opportunities and risks.
• Manage financial resources, plan the departmental budget, and monitor financial reporting to ensure alignment with strategic objectives.
• Consistently models the appropriate level of organizational behaviours expected of all WorkSafeBC employees: responsive, respectful, fair, collaborative, accountable, and forward thinking.

Is this a good fit for you?

We're looking for someone who is the following:

• A strategic thinker who can connect stakeholder insights with key priorities and build an overarching narrative that provides direction to the products, services, and engagement that support it.
• An inspiring leader who values building, supporting, and empowering a strong team of confident communicators and marketers.
• A relationship-builder who can form strong, strategic partnerships with internal and external stakeholders.
• An advocate of people-centred, service-oriented approaches to supporting internal and external audiences.
• A communicator who persuasively and effectively engages diverse audiences verbally and in writing, and can present departmental goals, outcomes, and metrics clearly and confidently to senior leaders and stakeholders.
• A strategist who can create, measure, and lead marketing and communications, branding, and engagement plans in line with organizational priorities, and can respond with agility to evolving business needs, shifting priorities effectively as circumstances change.
• A coach and mentor for a high-performing team of marketing, communications, and creative and digital professionals to deliver exceptional outcomes.
• Strategic marketing and communications: Crafting and executing integrated, insight-driven strategies that are measurable and aligned to strategic goals.
• Stakeholder engagement: Building meaningful relationships with diverse internal and external audiences, including underserved and marginalized communities.
• Team leadership and development: Leading, coaching, and building resilient teams aligned with organizational priorities and values.
• Operational and financial planning: Managing budgets and operational plans effectively to deliver strategic results and foster continuous improvement.

In addition, the ideal candidate will have the ability to:

• Effective Communication - Ability to engage and align diverse audiences through adaptive, evidence-based communication for shared understanding and action.
• Collaboration - Ability to foster inclusive, cross-functional collaboration to drive shared outcomes.
• Critical Thinking - Ability to analyze, evaluate and synthesize information quickly across multiple contexts.
• Agility - Ability to navigate uncertainty, pivot priorities, and drive innovation to align people and outcomes in evolving conditions.

Your background and experience

• A graduate degree in communications, marketing, or business.
• A minimum of 10 years' experience in progressive leadership roles in a combined communications, marketing, or creative services function.
• A minimum of seven years managing people and projects - or an equivalent combination of education, training, and work experience.
• Issues management, research and experience design, creative services, strategy development and project management skills are considered assets.

We'll consider an equivalent combination of education and experience.

Important to know

Before we can finalize any offer of employment, you must:

• Consent to a criminal record check and meet the legal requirements under the Criminal Records Review Act to work with children and/or vulnerable adults.
• Confirm you are legally entitled to work in Canada.

Who we are

At WorkSafeBC, we promote safe and healthy workplaces across British Columbia. We partner with workers and employers to save lives and prevent injury, disease, and disability. When work-related injuries or diseases occur, we provide compensation and support injured workers in their recovery, rehabilitation, and safe return to work. We're honoured to serve the 2.49 million workers and 263,000 registered employers in our province.

What's it like to work at WorkSafeBC?

It's challenging, stimulating, and rewarding. Our positions offer diversity and opportunities for professional growth. Every day, the work we do has an impact on people and changes lives. What we do is important, and so are the people we do it for.

Our ability to make a difference relies on building a team with a rich variety of skills, knowledge, backgrounds, abilities, and experiences that reflects the diversity of the people we serve. We're committed to fostering a welcoming, inclusive, and supportive work culture where everyone can contribute as their best, authentic self.

Learn more: Discover who we are .

Our benefits

As a member of our team, you'll have access to services and benefits that help you get the most out of work - and life. Along with a competitive salary, your total compensation package includes:

• A defined benefit pension plan that provides you with a lifetime monthly pension when you retire.
• Four weeks of vacation in your first year, with regular increases based on years of service.
• A benefits package that includes customizable options for health care and dental benefits, additional days off, and a health care spending account.
• Optional leave arrangements.
• Development opportunities (tuition reimbursement, leadership development, and more).

Learn more: Find out what we offer .

Salary: $168,417-$204,626 annually

Want to apply?

• Applications are welcomed immediately; however, must be received no later than 4:30 p.m. PST on the closing date.
• Please note that we will be starting assessments prior to the closing date.

We encourage all qualified applicants to apply. If you require an accommodation in the assessment process, please email Recruitment Testing Accommodation (SM) when you submit your application